Each year in July the sidewalks are filled with tables and tents for Downtown Iowa City’s Annual Sidewalk Sales, a tradition that began in 1968. Shoppers are invited to come downtown July 18 – 21 to experience the four-day savings extravaganza, which begins on a Thursday and runs through the evening on Sunday. A long-standing tradition of the Iowa City Downtown and Northside Marketplace, there’s no better way to see the best of what downtown merchants have to offer. Stay tuned for the event map, participating shops, and amazing deals.